Chapter 1: Introducing Strategic Management


Jeff Bezos is the founder and CEO of and has been a dominant force behind the success of the His strategic leadership has had a strategy of “grow first, revenue later”. Amazon was born in 1994 and did not turn an annual profit until 2003. However, Jeff Bezos shares increased substantially from the 1997 IPO to today. Bloomberg Business stated that his net worth plummeted from just below $37 billion to as low as $29 Billion in Q1 2014. and Jeff Bezos leadership embodies the three themes that run through out our textbook.

  • Firms and industries are dynamic in nature
  • To succeed, the formulation of a good strategy and its implementation should be inextricably connected.
  • Strategic leadership is essential if a firm is to both formulate and implement strategies that create value.



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