Chapter 2: Vision & Mission’s Vision & Mission’s mission explains more of what their business model is today. In the recent years they have been targeting technology and media firms such as Apple and Google. With the Kindle, Amazon Fire TV, Amazon Cloud Drive, and Media store, they have slowly made themselves a serious threat. Amazon also has a device unveiling on June 18th, that most believe will be a new mobile telephone play with superior sensor technology that has not been introduced yet.  Amazon’s marketplace is continuing to grow and Amazon desires to convert more to their prime membership, that coincides with its mission statement today.

Amazon Mission Statement

With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,” and other sellers offer millions of unique new, refurbished, and used items in categories such as books; movies; music & games; digital downloads; electronics & computers; home & garden; toys; kids & baby; grocery; apparel; shoes & jewelry; health & beauty; sports & outdoor; and tools, auto & industrial.

Source: Find out more about’s mission


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